It’s Women’s Entrepreneurship Day and we’re talking to one woman who made a major pivot into leading her own business. Mara Smith was a lawyer in Chicago but turned that on its head. She wanted to enjoy and create a space for women in the Tequila space. Partially out of a need for wanting a spirit she enjoyed but to also open a woman-led, woman-distilled business and to demystify Tequila for women consumers
*In the US last year, while total spirits volume grew by less than +5%, tequila posted growth of almost +16%. Tequila volume is projected to increase by an additional +20% in the US over the next five years.
-Source: IWSR Drinks Market Analysis
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