2020 was a tough year for tourism and we are yet to witness the full regional and national impacts across the world. This year also provides an opportunity to take a step back and ponder what kind of tourism is sustainable in the long run? Has the business been financially, socially, and environmentally beneficial for the region? How do we handle the tourism paradox? In this fourth and final session on the 3rd of February, our researchers will focus on regional plans for sustainable tourism, how to measure impact, and the challenges ahead. We will also hear directly from some Nordic regions how they survived the shock, so far? Which are the new trends, tools and strategies to support local tourism, innovation and resilience, post-Covid?