Images created by AI are getting exponentially better, to the point where many people are unable to separate them from the real thing. Subscribe to The Guardian on YouTube ► http://bit.ly/subscribegdn As this technology continues to develop, challenges to our perception of what is real are immense, and our trust in what we are seeing is eroded. These fake people are already changing industries such as modelling and marketing, but can they offer a more diverse reflection of humanity than has historically been available - or are they destined to reflect the narrow standards of beauty these industries have long been drawn to? *With thanks to the Centre de Cultura Contemporània de Barcelona *Great British Brands is published by Country & Town House magazine The Guardian publishes independent journalism, made possible by supporters. Contribute to The Guardian today ► https://bit.ly/3biVfwh Sign up to the Guardian's free new daily newsletter, First Edition ► http://theguardian.com/first-edition Website ► https://www.theguardian.com/ Facebook ► https://www.facebook.com/theguardian Twitter ► https://twitter.com/guardian Instagram ► https://www.instagram.com/guardian The Guardian on YouTube:  Guardian News ► https://bit.ly/guardiannewssubs Guardian Australia ► https://bit.ly/guardianaussubs Guardian Football ► https://bit.ly/gdnfootballsubs Guardian Sport ► https://bit.ly/gdnsportsubs Guardian Live ► https://bit.ly/guardianlivesubs #AI #ArtificialIntelligence #BeautyIndustry