We explain what immersive is, and help you understand its various formats and applications. This video is part one of a five-part immersive audio series for our immersive hub: https://www.genelec.com/immersive-hub Join Genelec’s expert Immersive-Audio Engineer and Regional Business Development Manager for Germany, Austria and Switzerland, Eric Horstmann, for an introduction to immersive audio that will give you the knowledge you need to start utilising its incredible advantages. Watch part 2 ‘Immersive Speaker Setups’: https://www.youtube.com/watch?v=mhpbZAo2L_w Watch part 3 ‘The Studio Setup’: https://www.youtube.com/watch?v=UXBRg7YThrQ Watch part 4 ‘Immersive audio at home’: https://www.youtube.com/watch?v=PDeHfYs4x90 Watch part 5 ‘Immersive audio production tools’: https://www.youtube.com/watch?v=WvlH0zwqtcg Learn more, visit: https://www.genelec.com/immersive-hub 00:00 Intro. 00:54 What is Immersive Audio? 02:18 Formats and applications, an overview. 05:13 Dolby Atmos in cinemas. 07:08 Dolby Atmos at home. 08:06 Auro 3D. 09:05 MPEG-H. 10:19 Channel number titles explained (e.g. 7.1.4). 11:24 Channel-based and object-based workflows. 13:40 Delivering content. 15:34 Production tools. Subscribe for more: null https://www.facebook.com/Genelec/ https://twitter.com/Genelec https://www.instagram.com/genelec_oy/ https://www.linkedin.com/company/genelec-oy