Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/donateidea Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand? Extra double extreme thanks to Lana Swartz (@lanalana) for her help on this episode. Hey! You should watch some Dan Brown null and ExtraCreditz! null and also read this Ian Bogost piece http://www.gamasutra.com/view/feature/6366/persuasive_games_exploitationware.php and look at this picture of a goat: http://i.imgur.com/aaREJWA.jpg Let us know what sorts of crazy ideas you have, about this episode and otherwise: Tweet at us! @pbsideachannel (yes, the longest twitter username ever) Email us! pbsideachannel [at] gmail [dot] com Idea Channel Facebook! http://Facebook.com/pbsideachannel Hosted by Mike Rugnetta (@mikerugnetta) Made by Kornhaber Brown (http://www.kornhaberbrown.com/) Music: Roglok: http://vimeo.com/musicstore/track/21166 Binarpilot: http://www.jamendo.com/en/track/661417/geeks Level 5: Room for the Homeless http://www.jamendo.com/en/list/a101325/level-5 Want some more Idea Channel? Here's Last Week's episode: "Is Minecraft the Ultimate Educational Tool?" https://www.youtube.com/watch?v=RI0BN5AWOe8 Want another one? Here ya go: "What Does the Russian Meteorite Tell Us About Surveillance Culture?" https://www.youtube.com/watch?v=Cjlb3Iu071M Here's Some More: "There's No Such Thing As Offline?!?" https://www.youtube.com/watch?v=CZwJq88cWKY