You may know Ray J as a rapper, singer, and a reality tv star, but for years he’s amassed a number of business deals in the tech world. His most recent venture is Raycon, a headphone company that promises affordable tech. He sat sat down with host Shannon Lanier to talk his strategy, how he built the brand and how his star status impacts the company. Check out Raycon's here: https://rayconglobal.com/ Join Cheddar News as we step into the rarely-seen lives of our favorite celebrities as they take us on a journey — from their first jobs to their latest money-making venture. On Celebrity Lemonade Stand. Connect with Cheddar! On Facebook: https://chddr.tv/3JmGgBe On Twitter: https://chddr.tv/3qaYQog On Instagram: https://chddr.tv/36u8tqY On Cheddar.com: https://chddr.tv/37GycgL