Real Estate Investing Advice From a LEGEND [Sam Zell] // I recently re-read the book "Am I Being Too Subtle" by Sam Zell, who is by any measure one of the most successful real estate investors (and general businesspeople) we’ve seen throughout the past century. Zell is known as the forefather of the real estate investment trust (REIT) structure that is widely used today, and originally founded a company called Equity Group Investments back in 1968. This led to the creation of several MASSIVE real estate firms that are still in existence today, including Equity Residential, Equity Lifestyle Properties, and Equity Office, the latter of which was sold to Blackstone in 2007 for a whopping $39 billion dollars. To put it bluntly - this guy clearly knows a thing or two about real estate, and a portfolio of this size is not built by accident. So to help you tap into a little bit of Sam Zell’s wisdom and over 50 years of business success, in this video, I wanted to share three of the biggest real estate investing core concepts that I took away after reading this book, and how these principles can be applied directly to today's real estate market. Buy Zell's book here: https://amzn.to/3FjuxlB 💻 TRAINING & COURSES 💻 Enroll in the FREE Break Into CRE Real Estate Financial Modeling Crash Course here: https://www.breakintocre.com/free-crash-course Enroll in any Break Into CRE course here: https://breakintocre.com/courses/ Get access to all Break Into CRE courses, all models, and additional one-on-one support with a Break Into CRE Academy membership: https://breakintocre.com/the-academy **💰 MY FAVORITE REAL ESTATE INVESTMENT PLATFORM 💰 Invest directly with top CRE sponsors on Crowdstreet: https://crowdstreet.4cl7.net/c/2975738/592761/9753 🕒 Timestamps 🕒 0:00 Introduction 1:23 History Rhymes 1:56 Inflation Favors Borrowers 5:40 Replacement Cost Over Everything 7:56 If You Choose To Hold, You're Choosing To Buy 9:49 Learn How To Value and Analyze CRE Deals #samzell #realestateinvesting *Nothing in this video should be construed as tax, legal, accounting, valuation, or financial advice or recommendation. All information in this video is intended solely for educational purposes, and you are advised to consult with your own personal professional advisors regarding your personal investment decisions. **AFFILIATE DISCLOSURE: Some of the links in this description are affiliate links, meaning, at no additional cost to you, we may earn a commission if you click through and make a purchase and/or create an account. Research and articles referenced in this video: https://www.egizell.com/people/sam-zell/ https://fred.stlouisfed.org/series/FPCPITOTLZGUSA#0