Join OM SYSTEM for Lens Fest! Now through March 31st, you’ll find incredible discounts on nearly all M.Zuiko Pro lenses, now $200 off. Plus, unlock savings of up to $400 on most non-pro M.Zuiko lenses, along with exclusive camera and lens bundle deals.   OM SYSTEM's renowned legacy in cutting-edge optics shines through with the line of compact, lightweight lenses delivering impeccable image quality. Designed for adventure and many built to withstand any environment, the M.Zuiko Pro series of lenses are not only durable but also weather-sealed for peace of mind in every shooting scenario. Don't miss out on Lens Fest – upgrade your gear during one of the biggest lens sales of the year! For more information, visit: explore.omsystem.com/petapixel. -- Last week, Nikon made the surprise announcement that it had acquired RED Cinema, one of the most well-known American cinema camera companies. In an instant, Nikon went from an often-ignored player in filmmaking to a top-tier competitor in the space up against the likes of Arri and Sony. What does this mean for the camera industry going forward? Well, a heck of a lot, and Chris, Jordan, and Jaron break it down as well as speculate on how they think Nikon will handle its new crown jewel over the next few years. We use Riverside to record The PetaPixel Podcast in our online recording studio: https://creators.riverside.fm/Petapixel We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Every week, the trio go over comments on YouTube and here on PetaPixel, but if you’d like to send a message for them to hear, you can do so through SpeakPipe: https://www.speakpipe.com/petapixel -- In This Episode: 08:54 - Why Kate Middleton's Photoshop fail is important: https://petapixel.com/2024/03/11/has-kate-middleton-just-ended-all-remaining-trust-in-photographs/ 16:50 - Canon is 50% of the way through negotiations to bring third-party optics to RF mount: https://petapixel.com/2024/03/06/canon-is-actively-working-to-bring-third-party-lenses-to-rf-mount/ 21:35 - Canon wants to achieve "overwhelming number one share" of mirrorless market by 2026: https://petapixel.com/2024/03/11/canon-wants-to-achieve-overwhelming-number-one-share-of-mirrorless-market-by-2026/ 27:10 - Fujifilm doubled manufacturing capacity for the X100VI, but it still wasn't enough: https://petapixel.com/2024/03/06/fujifilm-says-it-will-take-months-to-fulfill-overwhelming-x100vi-orders/ 29:14 - Is it possible for any camera brand to replicate this level of popularity? 36:06 - Nikon Acquires RED in Massive Shakeup of Cinema Camera Market: https://petapixel.com/2024/03/07/nikon-acquires-us-company-red-in-shakeup-of-cinema-camera-market/ 50:52 - What have you been up to? 53:13 - Tech Support 1:17:46 - Never read the comments