Today I sit down with one of my good friends, Jim Kwik. Jim Kwik is a widely recognized world expert in brain performance, mental fitness and memory improvement. After a childhood brain injury left him with learning challenges, Kwik created strategies to dramatically enhance his cognitive performance. He has since dedicated his life to helping others unleash their true genius and brainpower. is the author of the NY Times and #1 WSJ bestseller: “Limitless - Upgrade Your Brain, Learn Anything Faster, Unlock Your Exceptional Life.” Make sure to grab a copy here! Jim tells us about the power of choice and how transformation is just like a butterfly inside a cocoon. He also talks about rejecting a limit from someone we love and how we can break free from a limitation. What We Discuss: 00:00:00 Intro 00:02:17 Is this limitation real or not? 00:05:02 Open mindedness vs. delusion 00:06:03 The power of choice 00:11:15 Limitations are safe 00:14:59 Transformation is like a butterfly 00:18:57 Reflecting on someone else’s life 00:22:11 Pain makes you present 00:24:05 Living slow-paced 00:26:27 Peace of mind 00:29:42 Having options 00:32:11 The Limitless Model 00:41:46 Rejecting a limit