Here is a behind the scenes look at how I find SEO content ideas for my sports website, The Stadium Reviews. Once I find the SEO topics, I work with my content writers to write the new material. Ranking content at the top of Google and Bing can take a few weeks, so I try and get ahead of topics before the search demand increases. Since my site is about sports, I try and write about a sports topic a few months before the season begins.