Apple's keynotes have been an essential part of its brand for over twenty years. The techniques Apple's presenters use may not be immediately obvious, but they are effective, and they create enormous anticipation prior to Apple's multiple product launches. Watch the video above to see how an Apple keynote's structure breaks down.  MORE APPLE CONTENT: How iTunes Secretly Saved Apple https://www.youtube.com/watch?v=SJDB2aybXIE Why Apple's 'Trash Can' Was A Colossal Failure https://www.youtube.com/watch?v=Tw9Zr33Imxc Everything Wrong With AirPods | Untangled https://www.youtube.com/watch?v=U-SMQmnC2Cc ------------------------------------------------------ #Apple #Keynote #TechInsider Tech Insider tells you all you need to know about tech: gadgets, how-to's, gaming, science, digital culture, and more. Visit us at: https://www.businessinsider.com/ TI on Facebook: https://www.facebook.com/techinsider TI on Instagram: https://www.instagram.com/tech_insider/ TI on Twitter: https://twitter.com/techinsider TI on Amazon Prime: http://read.bi/PrimeVideo INSIDER on Snapchat: https://insder.co/2KJLtVo Apple's Secret Keynote Formula, Explained | Tech Insider