The Covid-19 pandemic has changed how we live our lives and the way we do business. Some of these changes will be permanent, and to thrive going forward businesses will need to adapt to a “new normal.” In this exciting, fast-paced presentation, you will learn: * What the pandemic “endgame” is likely to look like; * How your customers’ “fears” and “passions” have changed during the pandemic; * How to “pivot” your operations and marketing to reach new customers; * Five things to do now to keep your business alive this winter. Recorded during a free SCORE webinar on October 22, 2020. Web: www.cliffennico.com; www.succeedinginyourbusiness.com YouTube: null, search for "Cliff Ennico" LinkedIn: www.linkedin.com/in/cliffennico Latest books: "Small Business Survival Guide" (Adams, $12.95); "The Crowdfunding Handbook" (AMACOM/HarperCollins, $19.95); "Advising Small Businesses" (ThomsonReuters, $211/month, supplemented three times a year); "Forms for Small Business Entities" (ThomsonReuters, $152/month, supplemented twice a year).