How do Google Ads (formerly AdWords) work and are they worth it for your business? In this video, I interview Google Ads specialist Brad Putney about his experience building, fixing, and managing over 600 Google Ads campaigns for businesses. We outline the basics (search ads, display, remarketing), clarify some jargon, and address common myths about paid ads on Google. MY DIY SEO TOOLKIT ⚡️ https://mysiteranked.com/kit CONNECT WITH ME ▸ https://mysiteranked.com/ ▸ https://twitter.com/Michael_L_Quinn ▸ https://www.linkedin.com/in/michaellquinn/ SKIP AHEAD Why and how are Google Ads effective: 2:12 Who benefits from Bing Ads: 5:35 Jargon: 6:41 Google Ads basics: 10:15 Headlines, descriptions, and extensions: 13:18 Impressions vs. Clicks: 18:40 What is a display ad: 22:09 Myth #1 - Ads not showing: 23:33 Myth #2 - Fake clicks/competitors clicking: 25:52 Myth #3 - Google Ads don’t work/ripoff: 27:30 RESOURCES How Google Ads Work: https://ads.google.com/home/how-it-works/ Advanced Resources: https://ads.google.com/home/resources/advanced/ Google Ads Certification Courses: https://academy.exceedlms.com/student/catalog/browse YouTube channel: null ------------ #GoogleAds #GoogleAdWords ------------ how to use google adwords how do google adwords work google adwords basics google adwords 101 google adwords guide for beginners understanding google adwords 2018 understanding google adwords 2019 what is google adwords pay per click google google adwords services google adwords guide for beginners