Today we’re going to look at the idea of loss leaders, where retailers sell some items at a loss in order to attract customers. We’ll use Walmart as our main example but we’ll look at a few others too. START OR GROW YOUR BUSINESS: http://Email10k.com/ ONE ON ONE MENTORSHIP: http://220Coaching.com/ FREE DOWNLOADS: https://linktr.ee/email10K Let’s start with some recent news. In case you hadn’t heard, Amazon recently bought Whole Foods and their first act, practically on day one, was to slash prices. It seems strange, doesn’t it? Whole Foods is a really strong brand, famous for it’s high quality produce. Why not just use the existing Amazon distribution structure to help it expand? Well Amazon know that the reason they are so dominant online is that they operate at very fine margins, and Walmart are not that much different. So, if you want to compete in the grocery business, you have to go cheap; seriously cheap. Watch the video to learn more. If you're interested in business theory and history subscribe and like the video for more content like this! - Need lead generation or marketing support for your agency? Check out http://experiment27.com/. /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract Get the actual questions we use to qualify clients on the first call: http://email10k.com/discovery Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal __ /// MORE FROM ALEX Subscribe for more videos: null The Alex Berman Podcast: https://itunes.apple.com/hr/podcast/digital-agency-marketing-1/id1200614219 __ /// BUSINESS INQUIRIES: For sponsorships you can reach me at: ABermanManagement@gmail.com __ /// R E S O U R C E S Get the sales and service agreement we use to close business (free client contract template) [$1,000 value]: http://email10k.com/contract Get the actual questions we use to qualify clients on the first call: http://email10k.com/discovery Get the proposal template you can use to sell 5 and 6 figure deals: http://email10k.com/proposal __ __ /// MORE FROM ALEX Subscribe for more content like this: null __ /// BUSINESS INQUIRIES: For sponsorships you can reach us at: ABermanManagement@gmail.com