Big thanks to https://www.youtube.com/channel/UCQHX6ViZmPsWiYSFAyS0a3Q for the insights and collaboration on this video! Check out his channel to learn more about chess (or just to have a good time). 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 The Incredible Economics of Chess 01:14 The History - Maniacs, Murder and Marketing 03:28 The Boom - Netflix, YouTube & More 05:08 The Secret Behind the Rise 06:52 The Player - Magnus Inc. 08:17 The Company 10:04 The Power of Content 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 📚 Sources [1] https://www.un.org/en/observances/world-chess-day [2] https://huddleup.substack.com/p/how-the-resurgence-of-chess-built [3] https://bigthink.com/pessimists-archive/chess-insanity/ [4] https://www.nytimes.com/2022/06/17/crosswords/chess/chess-is-booming.html [5] https://www.chess.com/article/view/partner-with-chesscom [6] https://sites.lsa.umich.edu/mje/2021/04/05/the-queens-gambit-the-chess-boom-and-the-future-of-chess/ [7] https://www.popularmechanics.com/culture/gaming/a34012267/why-everyone-is-playing-chess-online/ [8] https://www.nytimes.com/2021/11/22/sports/magnus-carlsen-chess.html [9] https://www.sramanamitra.com/2021/12/02/solo-student-entrepreneur-to-over-50m-revenue-chess-com-ceo-erik-allebest-part-4/ #chess #gothamchess #athleticinterest