Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture." Small Thing Big Idea, a TED original series, celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. Check out more here: https://go.ted.com/STBI and subscribe to our channel here: null