You can see the follow up to this presentation at null Marketing a game is tricky and confusing. In this talk Chris Zukowski reviews the best practices for marketing your game. He uses examples and actual data from recently released games to illustrate how the Steam algorithm works. Keynote Chris Zukowski is a game marketing consultant and strategist whose presentation, "How To Market A Game In 2022", focuses directly on helping any game dev success. Learn more at www.howtomarketagame.com/free and www.programmarketing.com This was originally livestreamed as the keynote address during CIMFest 2022. For more great game dev videos like this, please support our Patreon at https://www.patreon.com/GeorgiaGameDevs