Sam Keller is one of the most important people in the art world. Even though he admits to not being that ambitious, he made it to the top. He is the former director of Art Basel and director of Fondation Beyeler in Basel, Switzerland. I spoke in a longer sit-down interview with Sam Keller for CNNMoney Switzerland in 2018: https://www.youtube.com/watch?v=IQGxOTO3ym8 https://www.tanyakoenig.com/ https://www.swizzartbiz.com/