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Salience: Importance Weights and Advertising

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Ashley Hodgson

29.2K subscribers

Thu, 20 Aug 2020 00:00:00 GMT
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behavioral economics

salience

Salience: Manipulating Importance Weights in Economic Modelling. This video shows how salience shows up in economic models, and briefly discusses how marketers use salience to manipulate people when they advertise.

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