Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content). In this video, you'll learn how to link your Google Ads account and then import conversions into Google Ads for bid optimization. Chapters: 0:00 - Introduction 1:16 - Link Google Ads and Analytics 3:26 - Import conversions into Google Ads 4:50 - Set conversion actions to "primary" 5:42 - Conclusion Guided tour to walk you through the process to Link Google Ads and Analytics in your own Google Analytics 4 account (be sure you're in the correct property first): https://analytics.google.com/analytics/web/?gastartflowid=13052161#/ Resources: Learn more about linking Google Ads → https://support.google.com/analytics/answer/9379420 Learn more about importing conversions into Google Ads → https://support.google.com/analytics/answer/10632359 Check out the demo code for this series → https://github.com/googleanalytics/ga4-tutorials Join the Google Analytics 4 Discord server → https://discord.gg/djsM2JfQaG Subscribe to the Google Analytics channel → null Instructor → https://twitter.com/matt_landers #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #demoaccount