The Nordic populations enjoy high standards of living, but also stand out in global rankings as over-consumers of natural resources. In order to reach the SDGs in the Nordics, our production and consumption patterns must change. On 27 January 2021, during the fourth in a series of Agenda 2030 dedicated webinars, together with a series of experts and speakers, we discussed how municipal authorities can contribute to this process - internally in their own organisation (through circular systems for resources and waste and sustainable procurement) and externally by cooperating with businesses, the educational sector, citizens and other stakeholders.