Stetson cowboy hats are an iconic American accessory. The popular Skyline style will cost you $245, while other premium varieties can set you back $5,000. Over the years, famous figures like President Ronald Reagan and Beyonce have worn Stetsons, further solidifying the brand's image as the premier American cowboy hat. It's one of the few hat brands that have reached icon status. So what made Stetson so iconic? And is that why these hats are so expensive? MORE SO EXPENSIVE VIDEOS: Why Sơn Mài Painting Is So Expensive | So Expensive https://www.youtube.com/watch?v=9bi7BDbaUSA Why Lotus Silk Is So Expensive | So Expensive https://www.youtube.com/watch?v=S9F-u4T7leQ Why Persian Rugs Are So Expensive | So Expensive https://www.youtube.com/watch?v=-ECqbfX0IUA ------------------------------------------------------ #Stetson #CowboyHats #SoExpensive Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: null BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why Stetson Cowboy Hats Are So Expensive | So Expensive | Business Insider