IRENA PEREIRA (she/her) Lead Consultant, Digital Experiments, Inc There seems to be a disconnect between UX in Games vs UX everywhere else. Why is that? UX professionals often end up working in a world of wireframes and prototypes, after major decisions have already been made earlier in the process. This often frustrates UX designers, as we often see opportunities left on the table, and a lot of UX improvements deprioritized. Learn how to empower your teams with deeper UX capability and be an even better advocate for the player on your game team.