Group brainstorming is usually where creativity goes to die. But at The Daily Show with Trevor Noah, they have it down to a science. Adam takes us behind the scenes in the writers’ room to show how creative collaboration really works, and reveals what inspires people to share their best – and worst – ideas. This episode is brought to you by Warby Parker, Accenture, Bonobos and JPMorgan Chase & Co. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organization). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com/.