This spring, Earle, 22, both graduated from the University of Miami—and endowed her own scholarship to Miami's Patti and Allan Herbert Business School. The New Jersey native spent her early college days posting “Get Ready With Me” videos, where she applied makeup and talked about her social life. When she shared her struggles with acne, her TikTok channel took off. Earle’s real talk has attracted more than 8 million followers who rush to buy out any beauty product she features, a phenomenon known as the “Alix Earle Effect”. Her strong fan engagement has earned her wide-ranging brand deals including Benefit Cosmetics, L’Oreal, and WaWa. In September, she debuted her podcast “Hot Mess” with Alex Cooper’s (#12 Top Creator) Unwell Network. Read the full story on Forbes: https://www.forbes.com/sites/stevenbertoni/2023/09/26/top-creators-2023/?sh=f1ddd724c0c2 Subscribe to FORBES: null Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com/ Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com/ Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.