Daft Punk hated marketing. That's why they were REALLY good at it. Imagine building one of the most culturally significant bands of the 21st century. Now imagine doing that while experimenting radically in a genre where copying others is a proven path to success. While never showing your face. Editor's Note: At 0:16/4:21, Discovery and Alive 2007 both rank MUCH higher on Rate Your Music. That's because the rankings absolutely soared since this script was written in the summer of 2022. 📦 Chapters 📦 0:00 Intro 0:58 What is Daft Punk? 2:00 Celebrity Status 3:23 Music Career 4:53 Becoming an Everlasting Brand 6:17 5 Paradoxical Marketing Techniques 12:20 Final Thoughts Website: https://weirdmarketingtales.com/ Original Article: https://weirdmarketingtales.com/daft-punk-building-brand-by-anti-marketing/ 🔗 Links 🔗 Facebook: https://facebook.com/weirdmarketing Instagram: https://instagram.com/weirdmarketers Twitter: https://twitter.com/weirdmarketers TikTok: https://tiktok.com/@weirdmarketers 🕶️ Credits 🕶️ Script and Original Article by Brandon Rollins Narration, Editing by Kenny Goodman