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Mark Rober knows a thing or two about how to grow on YouTube. After all, Mark Rober gained 10M followers while still working his day job at Nasa and Apple before growing his YouTube channel to now 20M followers. I recently sat down with Mark to ask him about his most viral videos (including "World's Tallest Elephant Toothpaste Volcano" and "Backyard Squirrel Maze"), avoiding creator burnout, his relationship with Jimmy Kimmel and MrBeast, working at Apple and NASA and much more. We also talked about his most audacious challenge yet: working with Mr.Beast to remove 30 million pounds of trash from the ocean as part of #TeamSeas which is the sequel to 2019's #TeamTrees initiative.
For more info and to donate to #TeamSeas, click here: https://teamseas.org/
Hope you enjoy the episode, let me know what you think below ⬇️
#TeamSeas #MarkRober #MrBeast #NASA #Science #Apple #JimmyKimmel #PhatGus #TeamTrees
Special thanks to Stir for sponsoring this episode. Stir is where creators run their business. It's a financial studio for collaborating, splitting revenue, money management and metrics—all in one place. For more info: https://usestir.com/youshaei
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TIME STAMPS:
00:00 Intro
01:10 Finding Viral Ideas
02:30 How Mark Tests Video Ideas
03:46 Tips To Improve Your Storytelling
04:34 How to Make a Viral Video
05:25 How Mark Uses "Jenga Storytelling"
07:01 How Mark Makes Every Second Count
07:55 Creating Characters (i.e. Phat Gus)
09:55 Helping Viewers "Discover" The Story
11:10 How Mark Scripts His Videos
12:03 Storytelling Advice
14:58 Achieving Mainstream Media Success
15:35 How Mark Met Jimmy Kimmel
19:10 Mark Has Jimmy Kimmel’s House Key?
19:30 How Kimmel Persuaded Mark to Create a TV Show
21:10 Why Mark Waited to Quit Apple Until He Had 10M Subs
23:18 Tips To Avoid Burnout
24:53 How To Pick The Right Projects
26:30 Turning Down Big Opportunities & FOMO
27:24 What Mark Learned From Mr.Beast
28:30 How #TeamTrees Started
30:35 Their Latest Project: #TeamSeas
33:35 What’s Next for Mr.Beast and Mark?
35:33 The Super Mario Effect
38:02 Using Failure To Become A Better Creator
39:43 Reviewing Mark’s First Video & His Growth
41:48 Will Mark Became A High School Teacher?
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PAST EPISODES:
► MatPat Full Interview: https://www.youtube.com/watch?v=MBQYIgsbSAY
► Logan Paul Full Interview: https://www.youtube.com/watch?v=ZNQG93EkWiI
► Jake Paul Full Interview: https://www.youtube.com/watch?v=N1Z7qATMl40
► Tesla Cybertruck: Why Elon Is A Better Marketer Than Steve Jobs https://www.youtube.com/watch?v=GDt5VvgQUr8A
► Star Wars vs Harry Potter https://www.youtube.com/watch?v=5dtVc3daLLU
► How Michael Jackson Saved Pepsi: https://www.youtube.com/watch?v=rv2-rOKMUDA
► Taylor Swift: World's Best Marketer or Manipulator? https://www.youtube.com/watch?v=6PdjdM5xkbQ
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CREATOR TOOLS:
► Notion: https://bit.ly/3KwpLU0
OpusClip: https://bit.ly/3sNXpjQ(my favorite tool to organize & brainstorm new content ideas)
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GEAR: I've scoured Amazon to test the best gear to get cinema quality on a shoestring budget...
► Microphone: https://amzn.to/2ULckY7 (best deal ever)
► Lights: https://amzn.to/2YzwaGX (lasted me 3 years and counting!)
► Tripod: https://amzn.to/2YxiHQ1 (solid and sturdy)
► Camera: https://amzn.to/30HvSAD (great value for a 4K camera)
► Backdrop: https://amzn.to/3hrV7N9 (tons of great colors)
► Backdrop Mount: https://amzn.to/37uDurg
► More recommendations on my Amazon store: www.amazon.com/shop/youshaei
If you buy and have any questions on set up, feel free to comment or DM me.
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CREATED BY:
Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years.
DM @Youshaei on Instagram to say hey
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