The watch world is on red alert. After years of gravity-defying growth, Rolex prices are locked into a collision course with planet Earth. Escape velocity has been overcome by market forces. Hello friends and welcome to another edition of My Watch Journey! Today we peer into the swirling vortex of factors poised to drag Rolex valuations back down to earth. Turbulence ahead - buckle up! In the thin air of peak pandemic mania, dazed collectors bid prices into the stratosphere, untethered from fundamentals. But now, the oxygen is running out. The g-forces of economic reality are bearing down with ferocious speed. Rising rates have punctured the bubble, draining the rocket fuel of easy money. The countdown has begun to a landscape unrecognizable from pandemic peaks. Collapsing profit margins will separate winners and losers. How firms navigate this correction may define their future. Some may emerge renewed and fortified. Others will crash and burn. Rolex's pricing free fall has entered its final terminal velocity phase. Dealers clinging to the old normal will vaporize like meteors in the atmosphere. Only through evolution will the fittest survive the impact. This is a reckoning long overdue. Bold collectors may find discounts by swiftly diverting to comparable luxury brands also caught in the downdraft. But crisis breeds opportunity. While gravity reasserts its unbreakable hold, true enthusiasts should focus on craftsmanship over headlines. For it is precision and heritage that distinguish the watches retaining value from those reduced to rubble. The countdown has begun. Brace for impact. The Rolex return to earth is imminent. But through foresight and grit, collectors and companies alike may yet transform turbulence into triumph.