Primark is increasing its revenue by encouraging customers to shop in retail stores as the e-commerce industry booms. Fast fashion companies like Forever 21 have relied on online shopping to help grow, but Primark is taking a different route for expansion. WSJ explains how Primark has gained a foothold in the U.S. fashion industry by pushing customers to shop in-store. 0:00 Primark stores 0:57 No online shopping 2:55 Click and collect 4:26 Pricing strategy 5:09 U.S. expansion The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #Primark #Fashion #WSJ