To improve your cold calling technique, read our article about cold calling, which contains 25 sample cold calling scripts and sales templates: https://www.pipedrive.com/en/blog/cold-calling-scripts?utm_source=youtube&utm_medium=ownedsocial&utm_campaign=blog&utm_content=O2ZRCd_RsLI&utm_term=description In our video, "What is Cold Calling?" We explain that cold calling strategies are still relevant in sales today. However, despite the name, don't call your leads 'cold'. Use cold calling scripts to prepare for conversations so that you can increase your chance of building a relationship and closing a deal. You should also research the person you're going to call so that you understand why they might have a need for what you're selling. Cold calling can be difficult, and you should prepare for plenty of rejection, but with the right strategy, it can be a successful activity to have in your pipeline. Sign-up for a 14-day free trial to Pipedrive: https://www.pipedrive.com/en/gettingstarted?utm_source=youtube&utm_medium=ownedsocial&utm_campaign=blog&utm_content=O2ZRCd_RsLI&utm_term=description Subscribe to our channel: null