Sourcing more sustainable cotton is essential for any fashion brand or retailer with ambitions to reduce the apparel sector’s social and environmental impacts. However, researching the most appropriate sourcing approach for your organisation’s sustainability priorities is time and resource intensive. The partners in the global Cotton 2040 initiative have launched a digital guide to unpick the complexity of sustainable sourcing and support businesses with fast-tracking cotton sourcing strategies across multiple standards. Explore the CottonUP Guide: http://cottonupguide.org/