This talk was recorded at NDC's Copenhagen Developer's Festival. #cphdevfest #ndcconferences #dotnet #api #softwaredeveloper Attend the next NDC conference near you: https://ndcconferences.com/ https://cphdevfest.com/ Subscribe to our YouTube channel and learn every day: /https://www.youtube.com/channel/UCTdw38Cw6jcm0atBPA39a0Q This talk gives an overview of how Data Science can complement UX research, including quantitative and qualitative methods. It introduces the Data Science pipeline along with describing useful applications for UX research like identifying users to interview, finding different segments of customers and generating data for usability studies. It highlights interesting instances of how the two fields can help each using real-life examples from Spotify, Airbnb, Tesla, etc. Audience members will be able to identify opportunities where Data Science can support and enhance UX research. They will feel motivated to encourage their UX research and Data Science teams to work together to understand business and user needs.