In this episode, Doug talks with Jared Bauman, CEO of 201 Creative, covering the intricacies of running an SEO agency and the nuances of building a personal brand via newsletters and YouTube. The first part of the interview focuses on 'A Day in the Life of Running an SEO Agency,' where Jared shares insights into client management, team dynamics, business development, and the challenges of SEO work. Jared emphasizes the importance of specialization, particularly in SEO, and how it has been instrumental in the agency's success and client referrals. 🔥 Connect with Jared! https://201creative.com/ https://weekendgrowth.com/ https://www.youtube.com/channel/UCYUkiXAYAZdB3uwdVLzKcbA https://jaredbauman.com/ 00:00 Welcome & Podcast Overview 00:46 Meet Jared Bauman: SEO Expert and Entrepreneur 01:38 Deep Dive into Running an SEO Agency 02:53 Exploring the Specialization in SEO Services 05:23 Clientele and Business Model Insights 07:37 The Founding Story and Team Dynamics 09:38 Remote Work and Team Structure 13:12 Jared's Personal Work Routine and Productivity Tips 19:35 Handling Client Priorities and Fires 19:47 Mastering Prioritization and Delegation 22:49 The Eisenhower Matrix: A Game-Changer in Productivity 25:14 Client Interaction Strategies for Optimal Service 31:21 Deep Dive into SEO: Strategies and Client Types 37:54 The Art of Client Management in SEO 40:18 Wrapping Up and Looking Ahead