Voting is underway in India’s election, the world’s biggest. From the icy Himalayas to humid jungles nearly a billion people are eligible to vote over the next six weeks. It is a test of Prime Minister’s Narendra Modi’s drive to boost the economy and the country’s global status. We look at Modi’s popularity and how Hindu nationalism and a savvy social media strategy are helping to drive it. #News #india #indiaelection #narendramodi #bjp #congress #indiaelection2024 #Reuters 👉 Subscribe: http://smarturl.it/reuterssubscribe Keep up with the latest news from around the world: https://www.reuters.com/ Follow Reuters on Facebook: https://www.facebook.com/Reuters Follow Reuters on Twitter: https://twitter.com/Reuters Follow Reuters on Instagram: https://www.instagram.com/reuters/?hl=en Visit the Thomson Reuters Privacy Statement for information on our privacy and data protection practices. Learn more about your ad choices. Visit megaphone.fm/adchoices (https://megaphone.fm/adchoices)