There is nothing more important to running a successful project than having a great project plan. But when is the best time to create your project plan? The most effective time to create your project plan is after the creative brief has been written. At that point, the sales team has done their job, and it’s time for the project manager to begin thinking about timeline, structuring tasks, creating milestones, etc. If you are uncertain when to begin planning for your project, try planning after your team has conducted a creative brief. --- Featuring Robyn Birkedal on The Digital Project Management Podcast Learn more: https://thedpm.com/