The digital world presents an array of risks to young people, but it also presents huge opportunities. The last decade has seen significant investment in supporting children and families to build skills and resilience against these risks, often through digital literacy and media training programs. While these can be fantastic, in this talk I will outline why children and families should not bear this burden. Instead, I will outline how children and families should be the last line of defense after we have exhausted every other opportunity to reduce risks and maximize opportunities. Instead, I will argue that the frontline of defense must be in developing digital products as services that work in 'children's best interests, a concept that emerges from the child rights cannon. There is an emerging, global regulatory movement towards this, and I will outline recent regulations and legislations that may ensure the tech sector begins to embrace children's best interests.