Ramli John, author of Product-Led Onboarding shares his user onboarding tips and how to increase customer retention with them. In this episode of Exploring product, we discuss key insights from his new book, as well as break down what most SaaS companies get wrong and tips to set up product onboarding for success.‍ Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast. Get Ramli's book: https://productled.com/book/onboarding/ Connect with Ramli on Twitter: https://twitter.com/ramlijohn Connect with Ramli on LinkedIn: https://www.linkedin.com/in/ramlijohn/ Ramli's Podcasts: https://growthtoday.fm/ https://productled.com/podcast/ Bowling Alley Framework & Canva Case Study Example: https://productled.com/exploring-product/ Segments: 00:00 - Intro 01:15 - Why User Onboarding Impacts Your Startup 02:10 - Common Mistakes with User Onboarding 05:29 - Why Write Product-Led Onboarding Book 07:40 - What Does Good User Onboarding Look Like? 11:00 - What Is A Good Time To Value? 13:55 - Onboarding Is An Artform 14:50 - No Silver Bullet For Onboarding 15:20 - Good Friction Concept ‍16:50 - Outside vs Inside View ‍21:30 - Bowling Alley Framework ‍22:59 - Identify User Success ‍23:48 - Map Out User Journey ‍24:21 - Vet Every Step ‍25:20 - Straight-Line Onboarding Experience ‍26:13 - Determining What Is Mission Critical ‍35:09 - Early Adopters + User Motivation ‍42:17 - Case Study: Canva ‍52:01 - When to Reimagine Your Process ‍56:09 - Where Do Free Trials Fit In? ‍58:47 - Wrap Up #startup #saas #productmanagement