Duncan Wardle wants you to be more creative, and to be more creative, you have to think differently. You have to get outside your comfort zone, seek out new perspectives, and challenge yourself in new and unusual ways. “The opposite of bravery is not cowardice,” he told attendees at this year’s Nordic Business Forum in Helsinki. “It’s conformity.” As such, that rush of fear and exhilaration you feel when you do something new is a sign that you’re actually on the right path. #nbforum #nordicbusinessforum #nbf