The Italian hat brand Borsalino has been making their iconic fedoras the same way for over 100 years. Today, other hat brands are gaining popularity by selling hats to communities that still buy them, like Hasidic Jews. MORE BIG BUSINESS VIDEOS: How 200,000 Luffas Become Kitchen Sponges | Big Business | Insider Business https://www.youtube.com/watch?v=ktsQ0l5a7xg How Singapore Airlines Makes 50,000 In-Flight Meals A Day | Big Business | Insider Business https://www.youtube.com/watch?v=b7YgXassC3c How Domino's Became The World's Biggest Pizza Chain | Big Business | Insider https://www.youtube.com/watch?v=yEnDZcX3xc8 ------------------------------------------------------ #Fedoras #BigBusiness #InsiderBusiness #hats #italy 0:00 Intro 0:57 Borsalino's ancient hat-making techniques 5:46 How Hasidic Jews are helping fedoras stay popular Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ Insider Business on Facebook: https://www.facebook.com/businessinsider Insider Business on Instagram: https://www.instagram.com/insiderbusiness Insider Business on Twitter: https://www.twitter.com/businessinsider Insider Business on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Insider Business on TikTok: https://www.tiktok.com/@businessinsider How Italian Craftsmen Make Hats That Sell For Up To $2,500 | Big Business | Insider Business