Jennifer Aaker and Naomi Bagdonas discuss their book Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.). There exists a mistaken belief in today’s corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of the most powerful tools we have for accomplishing serious things. Studies show that humor makes us appear more competent and confident, strengthens relationships, unlocks creativity, and boosts our resilience during difficult times. Plus, it fends off a permanent and unsightly frown known as “resting boss face.” Get the book here: https://goo.gle/2S9YGzP Discover your humor style by signing up for the Humor, Seriously Bootcamp: https://bootcamp.humorseriously.com/. This 21-day coaching tool, delivered by SMS or WhatsApp, will help you get serious about humor and harness it as the superpower it is. Sign up today at on the Bootcamp page or by texting HUMOR to 844-220-1328 and get 20% off using the code GOOGLEX About the panelists Dr. Jennifer Aaker is General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices and how technology can positively impact well-being. Her work has been widely published in leading scientific journals and featured in The Economist, New York Times, Wall Street Journal, The Atlantic, and Science. She is the co-author of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages. A recipient of the Distinguished Scientific Achievement Award, Aaker counts winning a dance-off in the early 1980s among her greatest feats. Naomi Bagdonas is an experience designer, executive advisor and leading expert in the intersection of humor and business. She teaches at Stanford's Graduate School of Business and facilitates interactive sessions for the boards and leadership teams of Fortune 100 companies and nonprofits. Versed in behavioral science, human perceptions and professional comedy, she advises executives and celebrities on events ranging from appearances on Saturday Night Live and The Today Show to company all-hands meetings and political campaign speeches. Her work has been featured in the New York Times, Wall Street Journal, Harvard Business Review, Sports Illustrated, Forbes, Financial Times and on her mother's fridge. In her spare time, Naomi runs a program teaching improv comedy in San Francisco's county jail, backpacks in the Sierras and fosters a revolving door of rescue dogs whom she adores and who systematically destroy everything she owns. Moderated by Helen Riley.