101 UX Principles: Actionable Solutions for Product Design Success, 2nd Edition: https://packt.link/uuDwD 00:00 Intro 00:31 Tell us something about yourself 01:26 What made you write this book? 02:54 What's new in the 2nd Edition? 04:04 What is the state of UX design today? 05:29 Who is this book for? 07:06 What they'll learn by the end of the book? 08:40 What are some new additions to this book? 09:50 How do you measure the success of UX? 11:15 Who is your inspiration? 12:09 Are there any projects that you are proud to have worked on? 12:32 How is your book different from other UX books? 13:07 Is there an audio version of 101 UX principles? This book is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes and provide experienced professionals with new ideas when building their products. UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this book extremely useful.