In today's tutorial, learn essential TikTok video tips and a key piece of wisdom for creating cringe-free TikTok video ads. Try it for yourself: https://btbl.co/tiktok-videos 00:00 Intro to making a TikTok video 00:41 Tips for getting started on TikTok 02:15 Create a TikTok ad video 06:11 Browse more templates Born in 2016, TikTok is the social media baby on the block. TikTok content is a unique breed —incredibly niche, authentic, and often downright weird. From sea shanties, Teletubby TikTok, and the unnerving distorted bass of Deeptok, it’s all there. When approaching TikTok, shift out of a traditional marketing mindset and open yourself to new ideas. When getting started with TikTok ads, pay attention to these essentials. 1. Live and breathe vertical. As it’s a mobile-first platform, TikTok doesn’t allow you to be creative with the aspect ratio — all content must be in 9:16 vertical format. Thankfully, that’s about the only restriction you’ll face. 2. Include captions. Even if there are only a few words in your video, closed caption it. Not only does it improve accessibility, closed captioning has become standard practice for video content as a lot of people watch with the sound off. 3. Keep it moving. Although you can upload videos up to 60 seconds, don’t do it. Aim for 15 seconds or shorter. If your content is so extra it can’t be contained, break it into installments and drip feed your audience the drama. 4. Use video ads. Videos ads are new-ish on TikTok and the market is relatively untapped. But be warned: don’t aim to make a traditional ad. Aim to make a good TikTok video. Traditional ads will stand out like a sore thumb on a platform full of cynical and discerning Gen Z-ers. TikTok is a great platform for brands to flex their personalities — just make sure you keep it real. Get started with Biteable today and browse our TikTok template library ► https://biteable.com/templates/category/social-media-video-templates/ Learn more about biteable here: ► https://biteable.com/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Keep in touch: Instagram ► https://www.instagram.com/biteable Facebook ► https://www.facebook.com/biteable/ Twitter ► https://twitter.com/biteable/ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - #VideoMarketing #TikTok #TikTokVideos