Optimising your Google Ads can feel like navigating a maze, but it doesn’t have to. In this video, I’ll share the strategies behind my $73M checklist, created from years of hands-on experience in Google Ad dashboards. This guide isn’t just about spending less; it’s about optimising efficiently, making sure that every dollar in ad spend contributes to the success of your ad campaigns. Skip to section: 00:01:03 Account Level Recommendations 00:02:35 Analyse Data for Outliers 00:05:48 Check CTR on Active Ads 00:08:36 Monitor Budget’s Usage 00:09:18 Check for Google Requests 00:09:38 Make Sure Site Links are Functional 00:10:19 Confirm Account Settings 00:11:19 Check Search and Display Networks 00:11:45 Review Winning Ad Copy 00:13:26 Review Audience Segmentation 00:14:22 Optimise Your Landing Page 00:14:41 Address Violations 00:15:06 Analyse Ad Positions 00:16:10 Check Competitor Ads and Strategies 00:16:28 Review Optimisation Score Budget formula: Cost / ( Daily Budget * 30.4 ) Related Content: 13 Smart Ways to Optimise Your Website for More Conversions: https://www.josiahroche.co/blog/website-conversion-optimisation/ What is Actually a Good CTR for your Google Ads: https://www.youtube.com/watch?v=B6alZfymDGE Landing Page Checklist for Running Profitable Google Ads: https://www.josiahroche.co/blog/how-to-improve-landing-pages-google-ads/ Frequently Asked Questions: How do I Start with Google Ads as a Beginner? Start by defining your advertising goals, familiarise yourself with the Google Ads dashboard and available tools, and begin with a small budget to test what works best for your ad campaigns. How Often Should I Review and Adjust My Bids? Regularly review performance data and adjust your bids at least once a week to make sure you’re competitive and meeting your ROI goals. What’s the Best Way to Find Keywords for my Campaign? Focus on relevance, search volume and level of competition. Use tools like Google’s Keyword Planner for data and insights that you can incorporate into your ad campaigns. #googleads #digitalmarketing