When we fall prey to the Mental Control Paradox, we experience that the more we try to control our thinking, the less successful we are in doing so. We’ve explored the experiment of the pink elephant a couple of times, showing how difficult it is not to think consciously about a pink elephant. So, when it comes to mental control, we could say: “what you resist persists.” The full video is available here: https://www.youtube.com/watch?v=VpcQVjSVqOM #backwardslaw #reversedeffort #paradox