In 2014, Tracey launched her first entrepreneurial venture, Eboticon - a media design company with a mission to create dynamic and culturally relevant emojis for niche social groups. Eboticon combined the appeal of emojis, gifs, and memes to give users the ability to more fully express themselves across multiple digital platforms. Tracey Pickett is a passionate entrepreneur, attorney, inventor and musician. Tracey began her legal career at a Fortune 5 technology company working in the areas of corporate and intellectual property law. An attorney by day, Tracey spent nights and weekends developing her true passion for entrepreneurship. The company's apps have topped the Apple App Store charts as the #2 Paid App Overall and the #1 Paid Social Networking app. Eboticon Emoji apps have been downloaded in over 70 countries and featured in publications including the International Business Times. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx