Episode 3 explores how change can be a constant part of building a business. Rebecca Hessel Cohen, founder and creative director of women’s lifestyle clothing brand, LoveShackFancy, sold clothes at trunk shows before opening 18 stores in the U.S. and selling globally. While buyers initially recommended a different aesthetic for her clothing, staying true to her vision proved profitable: she’s now working to expand the brand into beauty. Sianni Dean, owner of Austin-based Cranky Granny’s Sweet Rolls, spent nearly 10 years building her business with the ultimate goal of franchising. Despite having to close the company’s very first storefront, Dean has rolled with the challenges, maintaining her motivation and focus to drive forward. Lena Imamura, founder of New York-based design studio NameGlo, started the company to create custom neon light products. Though it’s seen success, she’s rebranding it to GLO and expanding their product line – aiming to explore her team’s bright ideas in a new light. Accepting change can help you and your business grow in unexpected ways. Watch more episodes of Business Class. Available on Prime Video and Roku. #AmexBusiness » Subscribe to the Amex YouTube Channel: http://bit.ly/SubscribeAMEX About: American Express is a global service company, providing customers with exceptional access to charge and credit cards, insights and experiences that enrich lives and build business success. Get up close to the passionate lives of rising artists, a new wave of entrepreneurs, and everyday people. Join us for everyday inspiration on the official American Express YouTube channel. More from American Express! Website: https://www.americanexpress.com/ Instagram: https://www.instagram.com/americanexpress/ Twitter: https://twitter.com/AmericanExpress Facebook: https://www.facebook.com/AmericanExpressUS LinkedIn: https://www.linkedin.com/company/american-express Business Class: Episode 3 Embracing Change | American Express https://www.youtube.com/watch?v=BtS6qB7en30