The thing about prices is they tend to change. But for 70 years, between 1886 and the late 1950s, the price of a Coca-Cola was a shiny nickel. Think about how crazy that is: Between 1886 and the late '50s, you had two world wars, prohibition, the Great Depression. But through it all, one constant in life was the nickel Coke. This is the story of how two lawyers from Chattanooga struck a deal with the president of Coca-Cola that led to the company's pricing lockdown. With re-enactments from our very own Robert Smith & Nick Fountain, it's the fourth episode of Planet Money Shorts. LISTEN to the original 'Planet Money' podcast episode here: https://n.pr/2mvu5fh SUBSCRIBE TO 'PLANET MONEY SHORTS': http://bit.ly/2o5dHjo SUBSCRIBE TO 'PLANET MONEY': http://n.pr/2Eq8WMl WATCH MORE NPR VIDEOS: null Host Noel King Originally Reported By David Kestenbaum Producers Bronson Arcuri Ben Naddaff-Hafrey Editor Bronson Arcuri Illustrations Marcie LaCerte Additional Videography Nickolai Hammar Cast Nick Fountain Julia Melfi Robert Smith Series Creative Director Mito Habe-Evans Consulting Producers Alex Goldmark Bryant Urstadt Executive Producer Keith Jenkins Special Thanks Fawkner Bar Darrick Hamilton The New School Archival Media The Coca-Cola Company Prelinger Archives ------------------------------------------------------ Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at https://plus.npr.org/planetmoney. Follow NPR elsewhere, too: • Instagram: https://www.instagram.com/npr/ • TikTok: https://www.tiktok.com/@npr • Facebook: https://www.facebook.com/NPR