For our first Behind The Brand feature, founder Ryan Coulter talks us through the origins of his Portland-based EDC company, The James Brand. Since its inception in 2012, The James Brand has consistently pushed the boundaries of pocket knife design, eschewing traditional tactical and hunting aesthetics in favor of a sleek, understated minimalism. It’s filled a long-underserved gap in the market, catering to those who want something simple, design-conscious, and fuss-free. Shop The James Brand EDC Gear: https://fave.co/3rlOG5a Affiliate Disclosure: Clicking on these links to purchase products may earn HICONSUMPTION a small percentage of the purchase price as a referral fee. Follow HICONSUMPTION: https://hiconsumption.com/ https://www.facebook.com/HICONSUMPTION/ https://twitter.com/HiConsumption https://www.instagram.com/hiconsumption/ #edc #everydaycarry #gear