The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity. This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic. ------------------------------------------------------ Help support Planet Money and get bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at https://plus.npr.org/planetmoney. Follow NPR elsewhere, too: • Instagram: https://www.instagram.com/npr/ • TikTok: https://www.tiktok.com/@npr • Facebook: https://www.facebook.com/NPR