In a rare interview, Forest Essential's founder and chairperson, Mira Kulkarni, a pioneer in luxury Ayurveda, joins Forbes India's Neha Bothra to discuss how she converted her passion for crafting pure Ayurvedic skincare and haircare products into an iconic $1 billion global beauty company. In a candid conversation, Kulkarni shares how her 'extreme fixation with quality' helped her carve a strong niche in India's rapidly growing beauty and personal care industry. "Going global and making an Indian brand comparable in its category to any of the best brands in the world is the next goal," Kulkarni highlights as she explains Forest Essentials' growth strategy. Also, with the emergence of VC-backed new-age beauty companies, we put the spotlight on what it takes to build a credible brand- that stands out from the clutter- in times of unsustainable beauty fads, steep discounts, and copycats. Watch now.